Inbound links are an excellent method for getting your site known on the internet. Authoritative links are even better. Web site directories are a good source for such links. I’ve listed several of them below. When submitting your site, be…
Blog Archives
Are You Following the Rules?
Do your newsletters include an opt-out mechanism to allow recipients to unsubscribe from your newsletter? Do your newsletters include a physical postal address (either physical location or PO Box)? These are just two of the provisions of the CAN-SPAM Act.…
Do Looks Matter?
There’s some discussion among web designers and developers regarding whether a web site or blog needs to be pretty or not. Do looks matter? Is the design important? After all, content is what’s supposed to matter, right? Not entirely. There…
Posted in Marketing Your Web Site
Is Web Site Marketing Different?
Is there really a difference in how you market a web site? Or can you apply the same principles that are used in marketing a brick-and-mortar store? Yes and no. In one sense web site marketing is the same since…
Posted in Marketing Your Web Site
What is Web Site Marketing?
What do we mean by Marketing? The dictionary has this to say: the action or business of promoting and selling products or services, including market research and advertising. Web site or Internet Marketing can be defined similarly. The difference is…
Posted in Marketing Your Web Site
Marketing Your Web Site
If you own a small business, you already know that marketing is your number one job. But we aren’t all marketing experts – I know I’m not. At bwh Web Designs, we’ve been working hard to become marketing experts. We’ve also decided to share that knowledge on our blog.
Posted in Marketing Your Web Site