Blog Archives

How Much Is Too Much?

My favorite place to buy clothes has a habit of sending 6 e-mails out every week. Frankly, I think this is excessive, and have unsubscribed from their mailing list because of it. There are quite a few companies that have

Posted in best practices, e-mail marketing

Are You Following the Rules?

Do your newsletters include an opt-out mechanism to allow recipients to unsubscribe from your newsletter? Do your newsletters include a physical postal address (either physical location or PO Box)? These are just two of the provisions of the CAN-SPAM Act.

Posted in e-mail marketing, Marketing Your Web Site, Tips