Many people create a Facebook personal profile for their business. Why is that? I think because it seems easier and is more familiar for them. But below I list five reasons why you should create a Facebook Fan Page instead:
- If you’re creating a page for your business, you want it to be public, not private. You want as many people to find it as possible. In most cases, your fan page is visible to everyone. (The exceptions
are if you set a minimum age limit OLDER than age 13 – then people must log in.) A personal profile, on the other hand will be more private.
- For a fan page, you want fans not friends. You want people to like your page. With a personal profile, you have to approve every friend. For a fan page, you don’t want to worry about that, you just want people to like your page. As people like your page, your page will show up on the personal profiles of their friends too; ultimately bringing you more fans.
- You don’t want a limit on the number of fans for your page, do you? A personal profile is restricted to 5,000 friends. Better to start with a fan page and then you’ll never have to worry about that limit. Plus once you have a personal profile, you’ll have to start over to get fans for your page.
- Two words: Search Engines. Personal profiles are, by definition, not indexed by Google and other search engines.If you have a page for your business, you’ll want it indexed by the search engines. Fan pages are always index-able by search engines.
- One word: Advertising: You can advertise your fan page to reach more people. You can base the advertising on demographics: age, sex, profession, etc.
It may seem harder to create a fan page, but in the long run you’ll be glad you went that way to begin with. If you start with a personal profile, you’ll one day see the need to create a fan page instead.