How Much Is Too Much?

Posted on January 1, 2010

My favorite place to buy clothes has a habit of sending 6 e-mails out every week. Frankly, I think this is excessive, and have unsubscribed from their mailing list because of it. There are quite a few companies that have this annoying habit. While there are others that rarely send e-mails.

There are frequently discussions on the internet about how much is too much or too little. I think a company’s biggest concern should be not annoying their customers.

What do you think? What does it take before you get annoyed enough with a company to unsubscribe? Several times a week? Once a week?